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German de Leon

Marketing that converts. Websites that perform.

I’m German, a Digital Marketing & Web Development Specialist. I build websites that load fast and rank, then run the ad and email campaigns that bring buyers to them.

View My Resume See what I do

20+

Projects shipped

$120K

Ad spend managed

3.8×

Avg. client ROAS

Headshot of German, Digital Marketing & Web Development Specialist

German

Digital marketing & web dev specialist

Platforms I work in daily

Twelve tools I use every week.

Google Ads and Meta certified. I do the setup and the day-to-day work in every one of these myself.

Most agencies split marketing and development. I do both, so nothing gets lost in the handoff.

Portrait of German

German

Digital marketing & web dev specialist

Over the last 7 years I’ve worked as a one-person growth department for online stores and local service businesses. I write the code, set up the tracking, run the campaigns, and report what each dollar spent brought back.

01

Build websites that load fast and are ready to rank on launch day.

02

Run SEO, paid, and email channels with clean attribution behind them.

03

Report in plain language: what the spend earned back, and what changes next month.

Services

The website and the marketing that feeds it, built by one person.

I scope the work, build it, launch it, and keep improving it after launch. One contract, one person answering for the results.

Discuss your project
Marketing analytics dashboard on a laptop

SEO & Content

Technical audits, keyword mapping, content planning, and local listings. Rankings earned this way keep sending traffic for years after the work is done.

Paid Media

Google, Meta, and LinkedIn campaigns managed to a cost-per-sale you set, with ongoing creative testing and tracking that ties every sale to its source.

Web Development

Custom Shopify, WordPress, Webflow, and Next.js builds: fast, accessible, and wired for conversion tracking.

Average uplift

+58%

Conversion-rate improvement across sites I’ve rebuilt in the last 24 months.

What I know how to do.

Deepest in paid search and front-end development. Working knowledge of everything else a customer touches between the first click and the receipt.

Search & Organic

Technical SEO Keyword research Schema Local SEO Content strategy

Paid Acquisition

Google Ads Meta Ads LinkedIn Shopping / PMax Retargeting

Development

HTML / CSS / JS React / Next.js Shopify Liquid WordPress / PHP Webflow

Data & Automation

GA4 Tag Manager Looker Studio Klaviyo / HubSpot A/B testing

From first call to compounding results in four steps.

No long onboarding decks. Most engagements go from audit to live work within two weeks.

Week 1

Audit

Free review of your site, analytics, ad accounts, and search visibility with quick wins flagged.

Week 2

Strategy

A 90-day plan with revenue targets, channel priorities, and a fixed scope you can approve in one meeting.

Week 3

Build

Site work, tracking setup, and campaigns go live in sprints, with weekly progress notes.

Ongoing

Optimize

Monthly testing, reporting, and reallocation toward whatever is driving the most profitable growth.

One example, start to finish.

A regional e-commerce brand came to me with a slow theme, rising ad costs, and no idea which channel was actually working. Here’s how it went.

Start your own story

First, diagnose

Fix the foundation

Rebuilt the Shopify theme, cut page load from 4.1s to 1.3s, and set up server-side tracking so every sale had a source.

−68% load time

Then, acquire

Restructure the spend

Consolidated 14 campaigns into 4, moved budget to Shopping and branded search, and launched creative testing on Meta.

1.9× → 4.8× ROAS

Finally, compound

Own the organic channel

Built 32 category and guide pages, earned 140+ referring domains, and automated post-purchase email flows.

+214% organic revenue in 9 months

Included in every engagement

What you get, no matter the package.

These come standard. They are not add-ons, and they are not negotiable, because without them the rest of the work doesn’t hold up.

  • Clean GA4 + Tag Manager setup with conversion tracking you can trust
  • A monthly report in plain English showing what you spent and what it earned back
  • Mobile-first, accessible builds that pass Core Web Vitals
  • You own every account, asset, and line of code. Always.
  • Direct line to me, with no account managers in between
  • Month-to-month terms with no long lock-in contracts

Credentials

Certified where it counts.

Current platform certifications, renewed every year, plus seven years of hands-on account and build work.

Google Ads Search

Certified · Renewed 2025

Google Analytics 4

Certified · Renewed 2025

Meta Media Buyer

Certified · Renewed 2025

Shopify Partner

Partner since 2020

Contact

Let’s talk about your project.

Send a note with your website and what you’re trying to grow. I reply to every message.

germ.dsgn@gmail.com (213) 268-7048 linkedin.com/in/german-de-leon

Replies within 2 business days